Dynamic websites are all over the web. You can’t miss them.
The kind that may even drive you insane.
At this point, I refer to the annoying ‘pop up’ ‘dropdown’ ‘jump out’ boxes, that ask you to sign up for their free newsletter, even before you start to read a word of what they have written.
The ones we love to hate. Example image below (my little joke)
Websites that are built dynamically on CMS (Content Management Systems such as WordPress), easily implement every social integration that you can imagine.
Static websites, on the other hand, are just that. STATIC
They stay STILL, do nothing nada!
Like watching paint dry.
Also, these older sites may be guilty of not showing up very well on mobile devices.
Ok sure, you might find your way around, by pinching and zooming and poking. Alas, that was passable years ago.
But here we are in 2016 (oh me oh my, how time flies).
With so many sizes of desktops, laptops, tablets, not to mention the multitude dimensions of mobile devices, that is just not good enough now.
Certainly not how Google will see it either.
From last year they have reported proritising websites that are responsive to mobile devices.
But hold that thought also, for just a second or two.
Are we supposed to surmise from this – that all ancient sites are suddenly buried away somewhere in Google limbo?
For that, I direct to you my article I wrote months ago
“Google vs Bing“? Make up your own mind, there, folks, on that one!
Aside from that. When it comes to your very own website, possibly the most important of all, are your users / your clients.
Ask them how they are finding and using your website?
They are, by far, the best ones to tell you the truth, the ones that matter most, at the end of the day.
If they all say your website is fine – then you are on to to a winner.
But, if you are building a brand new website.
You have to remember this.
A user comes to your site for the following 3 reasons only
. they want to: buy something
. they want: some information
. they want: to hire you for your services.
They expect to find what they are looking for, as quickly as possible with ease. If they do not, they are gone, simple as that.
Can you afford to lose prospective customers this way? No of course not.
On the other side of the coin, you do not have to go mad with fancy designs. I have seen so many dazzling, amazingly designed websites but with no clue as to what they are about or what they are actually offering.
That is also a big NO NO when thinking about a re-design of your existing website.
I personally still prefer the good old menu at the top and content where it should be, ie in the body of website.
Now brings me to the 2nd part of this article.
Why You Should Be Using a Content Management System for your Website?
Today’s websites that are worth their salt, are all built on Content Management Systems the likes of WordPress, Joomla and Drupal.
By far the most popular, in my opinion, and one I recommend highly is WordPress. It has been around for more than a decade and has come a long way from the blogging tool it started out as.
When it comes to SEO integration, my personal fave has to be a nifty plugin called SEO YOAST which, when set up properly, will show you a box that lets you see how search engines, like Google. actually view your site as your user or client sees it.
You can then tweak or alter your content exactly how you would like your customers to see or find you.
Furthermore, when thinking how you want your site design to look, WordPress uses templates (or themes as they call them) that can be altered to fit your needs, eliminating all the hard work of hiring a developer to code from scratch. Saving you money.
With any content management system, your website is divided into 2 sections, the design process and the database.
The database is where all your content is stored and the design is at the frontend (the theme or template)
CMS like WordPress, can be updated easily.
Basically, all it requires is a log in code from the main domain and anyone with a bit of training can update pages and write their own blog on a daily or weekly basis.
If you have gotten this far in my post, I hope it has helped you in some small way.
Feel free to leave any comments, or questions.
Some further reading here – posted by those good folks over at WPBeginner. A great source for all things WordPress.