I state this fact with hand on heart, ok.
You know the score.
You eventually find a good web designer / developer and after several rounds of meetings and discussions about requirements and cost involved, followed by more weekly rounds of liaising – you now come to realise, you are getting the website of your dreams.
Then finally, comes the day of ‘going live’.
That moment, when you feel like a rock star having released your first album or single.
Will it get to No. 1?
In Websiteland we call this
‘Getting in Google’s prestigious Top 10 searches’, OR the ‘BIG SCARY SEO THING’
Your business is up there and everyone wants to buy what you have, or hire you for your services.
We wish that were true, we really do.
However, the initial harsh reality that suddenly strikes us is:-
It’s a cut throat business these days with ANY profession and like the struggling rock star, getting to No. 1 is no mean feat.
But however, we plod on.
So here is my point.
Now your brand new website is all dancing all singing with the very latest bells and whistles.
At this stage in the game, is where most of you tell your designer / developer, ‘well done’.
You pay them their whopping fee and bid them farewell with a hearty handshake.
However, this is not where it ends. This is only the start.
Let me tell you something about websites, that may come as a shock to some of you.
A website is never finished and never a one off purchase.
That would be like buying a house and never living in it.
Over the years, it would get run down, the garden would get overgrown, mice may find a way in there, plus a few beetles and even a burglar might come in, or heaven forbid, a squatter.
A house is like a website.
Leave a website there in no mans land with no love and attention and the hackers will be hovering and the viruses waiting to get it, until one day you cannot access your website whatsoever.
Let me give you another example.
When you switch on your computer, be it your desktop, laptop, tablet, mobile – you will see lots of updates and cool apps to download and you do all this automatically without thinking.
So, why leave your website somewhere in hosting land to just gather cyber dust and not give it the same love and attention you give your other devices.
Now am I getting through to you?
Websites need CONSTANT updates to keep them happy and secure much the same way, any other device or app you own.
So there you go folks. When you get a new website, ask your developer about ongoing maintenance.
Whether you want to do it yourself, or get someone else to do it, just don’t walk away and leave it there to rust and decay.
I hope this article made you laugh, cry, freaked you out, or helped you in some small way and feel free to leave a comment or question below and thank you for taking the time to read my take on website world.
Have fun out there in cyber space and may the best man (or woman) win.