So – you need a new website
The first thing I get asked on a regular basis is:-
“Hi Una, I need a website, how much do you charge”?
Folks and folkesses – can I stop you right there?
That is like – walking in to an estate agent and telling them you want to buy a property, how much will it cost?
Apart from some strange looks, the first thing you would be asked is:-
“How much do you have to spend? Do you want a 1 bed studio flat, all the way up to a 5 bedroom detached mansion with rail and bus links to schools, shops etc. close by”?
Now you are getting the picture!
Websites, in a strange kind of way, are like properties, in that they range from 1 page which shows your title, a tagline and maybe your hours of business, a phone number and a link to your email address.
Or, you can have an all singing all dancing multi-page website, with a beautiful sliding image gallery and more plugins than I could shake a stick at.
All built on a platform called www.wordpress.org which is one of the leading Content Management Systems.
Then there is the big Google SEO scary thing. Why is your website not on page 1 for every possible keyword you could enter – almost immediately your new site goes live?
This is 2015: The dot.com millionaire age, burst a long time ago.
There are hundreds of sites out there, with a similar industry which you are in.
SEO Marketing is a whole other ball game and is ongoing.
Here are some tips that may help you.
1. Ask yourself the following:-
- What is your unique selling point?
- What sets you apart from all the rest?
- Why would a first time visitor to your site, pick up the phone and call you, (or purchase your product) instead of contacting your competitors?
2. Are you already set up for social media? ie Facebook, Twitter, Google plus, & You Tube.
- If yes, then you are on to a good start, as all that needs to be done is link them to your new website.
- If not, this is extra cost to set up, should you not have the time to do it yourself. But this is a good way to start before you get a website built.
Lay the foundations, so to speak.
So folks, PLEASE PLEASE work out your budget and then come back to me.
I can tell you what a £120 site will get you and I can tell you what a £1,000 ++ site will get you, initially.
You decide what your total budget is.
Also, don’t take my word for this, please do get 2 or 3 estimates from different website builders /agencies.
Same as you would if you need a quote for a new kitchen, or conservatory, in your home (there goes that property -vs- website thing again, I know).
But all is not lost – do not despair. Read on …..
This next section is for those of you who want a website / blog, but with a ‘zero’ budget.
- Firstly, just do a Google/ internet search for something like
‘build your own website in 11 minutes’
- You will be presented with a ton of choices
- These freebie site builders are good and really may be all that you need.
- But there is a catch (there is always a catch)
- they will advertise their brand below your site.
My personal top recommendation, to start with, is
(if all you need is a blog, mini site)
You can have yourname.wordpress.com and best of all its free and always will be.
Its easy to set up (follow the on screen help guide).
If you would like your own domain name this is a little extra work and an annual charge.
Below is a link on how to do that yourself, also.
So folks, there you have it.
Now get on out there and starting creating.
Let me know what you come up with.
I just didn’t want you peeps coming back to me later and saying
“oh well, I could have done it all myself and cost me nothing”.
i hope this article was helpful and if so, please leave a comment below and feel free to ask me any further questions.
Post Updated (Feb 2016)
In case any of you are interested in further reading, here is an article written on all the pitfalls to consider – when using any of the free builders offered online.
Written by those good folks over at WP Beginner
Reasons Why Having a Free Website is a Bad Idea